British Fashion: Aerosoul

When it comes to fashion, British brands are not always the foremost things to come to mind. There is, however, something new that the UK has to offer in terms of street wear – Aerosoul. To be honest, I do not own any item from Aerosoul but from what I have seen, it would be worth buying this brand.

So what is Aerosoul all about? This brand was founded in 1998 by Leke Adesoye, a graphic designer. His vision back then was to create a British brand for street wear and reach out to the rest of the world. Judging by the success that Aerosoul has achieved, Adesoye has fulfilled his vision.

In a feature article on October Online, further information is provided:

London-born Leke began his design venture in the early nineties when, greatly inspired by the burgeoning drum n’ bass and hip hop scene, he sought to capture that energy and innovation in his clothing.By skilfully fusing different elements of these disparate yet interwoven tribes, Aerosoul managed to reach out to several at once. His much-loved “Junglist Movement” T-shirts became the underground logo of a generation, but the brand was soon to establish a wider clientele.

More so, Aerosoul has gotten some prominent names in the British music scene to model their clothes:

The fact that many who’ve modelled for the label have since blown up on the British urban music scene is demonstrative of Leke’s intuition.Included in these, too numerous to mention artists are: Estelle, Roots Manuva, Damage, Paradox, A.I , Karl hinds, Rodney P, TY, Omar and Normski.

Perhaps it is time to head on over to Aerosoul’s web site and see what they have to offer.

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